April 26, 2013 at 08:30AM
Computing has become very much personal, these days. PCs, Laptops, Palmtops, Pads, and now Mobiles, the changing face of computing and associated activities is prompting business owners to adapt to the demand. Almost every work that someone was doing some few years back with the computers is now possible on your small mobile devices. E-commerce is rapidly changing into M-commerce; and pushing business and website owners to create mobile website.
International Data Corporation (IDC), in one of its recent survey reports says ‘More than half of next year’s expected 5.7% increase in global IT spending will be driven by sales of smartphones, tablets and e-readers.’ This data indicates that people will be spending life in and around a mobile device; be it a smartphone, tablet, or e-reader.
The global trend in the last few years is showing a sharp change in consumers’ buying behavior. With tremendous support from robust logistic models, easy, affordable, instant, and anywhere access of Internet, people are now able to make purchase decisions on the fly. This has become possible on because of strategic implementation of mobile websites. Name any business, they find a place online and also prompt users to visit their mobile site. More and more FMCG, consumer durable, travel and ticket booking businesses are coming with impressive mobile websites.
However, when we talk about mobile websites; marketers must take care of the following aspects that cause in creating a good mobile website.
User experience has to be ultimate. A mobile site is similar to the summary of a long article that gives all the taste, flavors, and essence of the entire article. When it comes to making profit out of your mobile website, developers must focus on the following ingredients for bringing in the ultimate user experience.
- Easy Navigation: Users must be able to navigate easily within the website. The various sections and tabs must be well placed and clearly visible within the screen. Each page should leave the option open to go back to the previous page.
- Browser Compatibility: Different users like to use different browsers; the mobile site must be compatible with all the popularly used browser used across different mobile devices.
- Load Time: The page load time does matter. The home page and the internal pages must be very light enough to load for a wait-less experience.
- Smart Use of Screen Space: Mobile screens are definitely much smaller compared to the laptop or desktop. The website must be accordingly developed so that it contains all the relevant information and links useful for the readers within the space budget.
Content of the website should speak for its purpose. It solely depends on the power of the content to deliver the desired message to the readers within the permissible space. When we say content; it includes the text, images, and videos. Content has to be concise, actionable, and clear. The images used should be in sync with the overall philosophy of the website. Video streaming should also be effortless and uninterrupted.
Every modern mobile device is built for socialization. The mobile website should also hold this idea by intelligent social integration. This is one golden feather attached to your website that would fling your business to maximum numbers of readers without much effort.
Get your website ready for M-commerce.
Author Bio: Mohit is a seasoned online marketing professional with more than 7 years of experience. He also writes on various topic of his interest including technology, computing, Internet marketing, SEO, telecom, ecommerce, and many more.
from Computer And You http://www.computerandyou.net/2013/04/mobile-website-business-mready/